Choice: Battling the Daily Dilemma for the Better

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.”
~ Aristotle

The Beauty and Beast of Choice

In everything we do, from yogurt to cars to pants, from university to profession to location – we have to make difficult choices.

While it’s nice to have options, it’s stressful, difficult, and often overwhelms, leading us to skip choice and accept default. We become passive, crippled by options.

Industrial growth and market economics built a worldview assuming that more choice equals more freedom and more happiness. As the more is better cliché continues to mingle its way through society, it’s becoming evident that more is not necessarily better and certainly does not make things easy.

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