Branding: How To And Why You Should – Right Now

Is branding marketing? Does having a good logo mean you have a good brand? There are many questions aiming to clarify what exactly branding is, when you should brand and how to brand most successfully. From hearing people tell their stories, to books, to working directly with up and coming companies, I’ve learned a few tid bits that I hope will help you and your brand tremendously.

Branding may not be the first thing you see as a priority when starting out, but it’s ultra beneficial to brand before anyone even knows who you are or what you do. That said, below are a few techniques that will help you brand your company, startup or even yourself.

Best applied in the early stages of brand development, these tips will help anyone at any time.

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Choice: Battling the Daily Dilemma for the Better

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.”
~ Aristotle

The Beauty and Beast of Choice

In everything we do, from yogurt to cars to pants, from university to profession to location – we have to make difficult choices.

While it’s nice to have options, it’s stressful, difficult, and often overwhelms, leading us to skip choice and accept default. We become passive, crippled by options.

Industrial growth and market economics built a worldview assuming that more choice equals more freedom and more happiness. As the more is better cliché continues to mingle its way through society, it’s becoming evident that more is not necessarily better and certainly does not make things easy.

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4 Highly Effective Work Habits Learned From Fitness Routines

“Sometimes when I think how good my book can be, I can hardly breathe.”

~ Truman Capote

Do you have ambitious ideas that overwhelm your senses just thinking about their potential? Just get choked up like Capote over his book?

If so, that is something amazing and certainly worthy of gratitude and respect. But it can also drive you crazy. It’s a beautiful beast that brings you to life and then kills you if you can’t achieve it.

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Are You Hurry Sick? The Paradox of Productivity

“What kind of rule is this? The more time saving machinery there is, the more pressed a person is for time.”

~ Sebastian de Grazia, Of Time, Work, and Leisure

There’s an app for almost everything and a tool for every job–in most cases, more than one.

Market economics and technology have exploded with an abundant diversity of ways to make our lives easier, more efficient and productive. Interestingly, the opposite is often true.

The more gadgets and tools that are created to make our lives more streamline, the more stress we experience and less time we seemingly have. There is always more to produce and more to consume.

The urgency created around time can extend to extreme habitual patterns of rushing without real external time pressures. Cardiac psychologist Diane Ulmer and Leonard Schwarzburd call this “hurry sickness.”

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Richard Branson Says Retire Like A Rock Star – Here’s How You Can Live Like One

“One of the marks of a truly vigorous society is the ability to dispense with passion – the ability to pass directly from thought to action”

~ Eric Hoffer

The 2013 March 4 Issue of Forbes Magazine will shine a smiling Richard Branson on the cover with the heading “Retire Like A Rock Star.”

The size of Branson’s business venture list to date is outstanding and he continues progressing, creating and doing phenomenal things. He loves it.

In his video with Forbes, he’s beaming. He’s living like a rock star, asking why he would stop doing what he loves? If he was to stop working, he’d want to do what he’s been doing.

He’s living like a rock star because he never waited to retire to do what he loves, which brings us to the next question.

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2 Unconventional Secrets To Success

“You’re braver than you believe, and stronger than you seem, and smarter than you think.”

~ A.A. Milne

In the confines of convention, they say, “Do what you can,” as if we aren’t capable of more. It’s ultimately defeating and limiting.

When you do what you can, your keel is off balance, your sails are tangled and you’re allowing the sea to direct your course. If you feel like you’re about to crash into the rocky coast, you’re probably right.

Here are a few tips to help you raise your sails and gain control.

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Why Office Work Doesn’t Work: Escaping the Confines

Don’t live down to expectations. Go out there and do something remarkable.

~ Wendy Wasserstein

Where Do You Go When You Really Need To Get Something Done?

Jason Fried spent 10 years asking people this question and found surprising, yet sensible answers.

Fried, Author of Rework and President of 37signals, a Chicago-based privately-held company committed to building the best web-based tools to increase collaboration and productivity. Their products include ever-popular project-management tool Basecamp, as well as Highrise and Campfire. 37signals blog, Signal vs. Noise is read by over 100,000 people everyday.

He has more than a knack for business and productivity.

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