Branding: How To And Why You Should – Right Now

Is branding marketing? Does having a good logo mean you have a good brand? There are many questions aiming to clarify what exactly branding is, when you should brand and how to brand most successfully. From hearing people tell their stories, to books, to working directly with up and coming companies, I’ve learned a few tid bits that I hope will help you and your brand tremendously.

Branding may not be the first thing you see as a priority when starting out, but it’s ultra beneficial to brand before anyone even knows who you are or what you do. That said, below are a few techniques that will help you brand your company, startup or even yourself.

Best applied in the early stages of brand development, these tips will help anyone at any time.

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Consuming Knowledge Versus Creative Production

Culture is “the integrated pattern of human knowledge, belief, and behavior that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations”

~ Webster’s Dictionary

Consumption is a potent silent killer. In all its forms, it slowly reels us in and lights us up, but it never satisfies. It’s the addiction that can fuel your day and fill you with fleeting motivation, skipping from one stimulus to the next until you burn out.

The question is, when do we stop consuming and start producing?

The trouble is, we consume in order to produce; therefore consumption turns into procrastination.

Seemingly difficult, a change in our mind’s eye creates a world of thriving opportunity.

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5 Tips to Unleashing Brilliantly Ignorant Levels of Well-being and Success

“All you need in this life is ignorance and confidence, and then success is sure.”

~ Mark Twain

Technology mingled with an age of ideas spreads knowledge like wildfire. Those eager to learn, can. And fast.

But what does a culture of answers produce? And at what pace does a mind or a society advance when there is certainty in currently purported information?

Many truths of the past have evolved into grand falsehoods, where societies wholly believed in misled facts, later to discover their falsity. Are we putting too much faith in what we believe is known today?

It is ignorance, doubt and curiosity that leapfrog innovation and produce your brightest brilliance, which advance communities, societies and the world.

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Kick-Starter Tips to Here-Now Living

“All there, totally immersed, fascinated and absorbed in the present, in the here-now, with the matter-in-hand.”

~ Abraham Maslow about creative people

Think about the last time you were so engaged in a task time was nowhere to be noticed, where whatever you were doing consumed your mind and warped time into a nonexistent externality.

Chances are, you were engaged in a form of creativity. These states of “flow” or “time-free tasks” aren’t random phenomenon we’ve come to love and seek ways of becoming Flow-State All Stars.

Although seemingly shifty, as the mind often is, a basic understanding of hemispherical brain function matched with raised consciousness will help you find more peace in the present, lose track of time and engage fully in life more frequently.

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Waking Up Early: A (Sun) Shining New Approach To Success

“Early to bed and early to rise makes a man healthy, wealthy and wise”

~ Ben Franklin

**Originaly published on elephant journal**

Do you you hate mornings or love them? Do you hit the snooze a few times, always rush through a routine and either scarf down breakfast or have coffee and call it good?

This scenario is more common than the rare breed that spritely wakes to the day, but those who’ve started setting their alarm clocks earlier find it to be one of the most productive, pleasant and successful habits.

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4 Highly Effective Work Habits Learned From Fitness Routines

“Sometimes when I think how good my book can be, I can hardly breathe.”

~ Truman Capote

Do you have ambitious ideas that overwhelm your senses just thinking about their potential? Just get choked up like Capote over his book?

If so, that is something amazing and certainly worthy of gratitude and respect. But it can also drive you crazy. It’s a beautiful beast that brings you to life and then kills you if you can’t achieve it.

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We’re Hardwired For… Unhappiness?

“There are two distinct classes of what are called thoughts: those that we produce in ourselves by reflection and the act of thinking, and those that bolt into the mind of their own accord”

~ Thomas Paine

Do you ever wonder why we have to make an effort to divert negative thoughts and comments? Why we often have to pause and think before seeing positively? It can seem tiresome to keep up with staying positive! What gives?

Unhappiness has one best friend: fear. We fear that we aren’t good enough, don’t have enough, aren’t safe and secure, aren’t worthy and so much more. This perpetual cycle of fear and doubt is tickled out of us society daily, as we increasingly feel like it’s all our fault. The good within the bad is that it’s not your fault; it’s natural. Continue reading