Branding: How To And Why You Should – Right Now

Is branding marketing? Does having a good logo mean you have a good brand? There are many questions aiming to clarify what exactly branding is, when you should brand and how to brand most successfully. From hearing people tell their stories, to books, to working directly with up and coming companies, I’ve learned a few tid bits that I hope will help you and your brand tremendously.

Branding may not be the first thing you see as a priority when starting out, but it’s ultra beneficial to brand before anyone even knows who you are or what you do. That said, below are a few techniques that will help you brand your company, startup or even yourself.

Best applied in the early stages of brand development, these tips will help anyone at any time.

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Choice: Battling the Daily Dilemma for the Better

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny.”
~ Aristotle

The Beauty and Beast of Choice

In everything we do, from yogurt to cars to pants, from university to profession to location – we have to make difficult choices.

While it’s nice to have options, it’s stressful, difficult, and often overwhelms, leading us to skip choice and accept default. We become passive, crippled by options.

Industrial growth and market economics built a worldview assuming that more choice equals more freedom and more happiness. As the more is better cliché continues to mingle its way through society, it’s becoming evident that more is not necessarily better and certainly does not make things easy.

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