Branding: How To And Why You Should – Right Now

Is branding marketing? Does having a good logo mean you have a good brand? There are many questions aiming to clarify what exactly branding is, when you should brand and how to brand most successfully. From hearing people tell their stories, to books, to working directly with up and coming companies, I’ve learned a few tid bits that I hope will help you and your brand tremendously.

Branding may not be the first thing you see as a priority when starting out, but it’s ultra beneficial to brand before anyone even knows who you are or what you do. That said, below are a few techniques that will help you brand your company, startup or even yourself.

Best applied in the early stages of brand development, these tips will help anyone at any time.

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Consuming Knowledge Versus Creative Production

Culture is “the integrated pattern of human knowledge, belief, and behavior that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations”

~ Webster’s Dictionary

Consumption is a potent silent killer. In all its forms, it slowly reels us in and lights us up, but it never satisfies. It’s the addiction that can fuel your day and fill you with fleeting motivation, skipping from one stimulus to the next until you burn out.

The question is, when do we stop consuming and start producing?

The trouble is, we consume in order to produce; therefore consumption turns into procrastination.

Seemingly difficult, a change in our mind’s eye creates a world of thriving opportunity.

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Waking Up Early: A (Sun) Shining New Approach To Success

“Early to bed and early to rise makes a man healthy, wealthy and wise”

~ Ben Franklin

**Originaly published on elephant journal**

Do you you hate mornings or love them? Do you hit the snooze a few times, always rush through a routine and either scarf down breakfast or have coffee and call it good?

This scenario is more common than the rare breed that spritely wakes to the day, but those who’ve started setting their alarm clocks earlier find it to be one of the most productive, pleasant and successful habits.

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Are You Motivated or Determined? GTD and Find Your Passion

“A failure establishes only this: that our determination to succeed was not strong enough.”

~ John Christian Bovee

Do you struggle to motivate yourself, to find the energy and devote the effort to daily tasks in life and work? Or can’t figure out how to motivate people around you from co-workers to clients, friends and family?

It’s not easy to do and deeply embedded in sociology and psychology. The first step is understanding how motivation and determination differ, where they intersect and how you can use them to your advantage in finding your passion.

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2 Unconventional Secrets To Success

“You’re braver than you believe, and stronger than you seem, and smarter than you think.”

~ A.A. Milne

In the confines of convention, they say, “Do what you can,” as if we aren’t capable of more. It’s ultimately defeating and limiting.

When you do what you can, your keel is off balance, your sails are tangled and you’re allowing the sea to direct your course. If you feel like you’re about to crash into the rocky coast, you’re probably right.

Here are a few tips to help you raise your sails and gain control.

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Why Office Work Doesn’t Work: Escaping the Confines

Don’t live down to expectations. Go out there and do something remarkable.

~ Wendy Wasserstein

Where Do You Go When You Really Need To Get Something Done?

Jason Fried spent 10 years asking people this question and found surprising, yet sensible answers.

Fried, Author of Rework and President of 37signals, a Chicago-based privately-held company committed to building the best web-based tools to increase collaboration and productivity. Their products include ever-popular project-management tool Basecamp, as well as Highrise and Campfire. 37signals blog, Signal vs. Noise is read by over 100,000 people everyday.

He has more than a knack for business and productivity.

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