Branding: How To And Why You Should – Right Now

Is branding marketing? Does having a good logo mean you have a good brand? There are many questions aiming to clarify what exactly branding is, when you should brand and how to brand most successfully. From hearing people tell their stories, to books, to working directly with up and coming companies, I’ve learned a few tid bits that I hope will help you and your brand tremendously.

Branding may not be the first thing you see as a priority when starting out, but it’s ultra beneficial to brand before anyone even knows who you are or what you do. That said, below are a few techniques that will help you brand your company, startup or even yourself.

Best applied in the early stages of brand development, these tips will help anyone at any time.

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Why Office Work Doesn’t Work: Escaping the Confines

Don’t live down to expectations. Go out there and do something remarkable.

~ Wendy Wasserstein

Where Do You Go When You Really Need To Get Something Done?

Jason Fried spent 10 years asking people this question and found surprising, yet sensible answers.

Fried, Author of Rework and President of 37signals, a Chicago-based privately-held company committed to building the best web-based tools to increase collaboration and productivity. Their products include ever-popular project-management tool Basecamp, as well as Highrise and Campfire. 37signals blog, Signal vs. Noise is read by over 100,000 people everyday.

He has more than a knack for business and productivity.

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